ElevationIIsla13N144E:Shoyoroll&Jiujitsu

Giving props to a fellow company originated in Guam that is aiming for Guam’s positive landmarking in action sports. Shoyoroll has been around “since the 90′s”. Fokai and Shoyoroll have been on common paths, and shared among a similar circle of friends. Sharing i the path of an already-large-and-growing extended campaign of Hafa Adai–We can identify with the struggles and setbacks in the very competitive clothing and Jiujitsu Industry and are very stoked to see friends making it happen.

Here’s a pretty dope feature copied from www.guampdn.com..Check it out for some insight into the source of one of the Jiujitsu world’s most recognized gi manufacturing and clothing companies. Props.

It wasn’t too long ago when fashion and martial arts mixed as well as oil and water. The fighters’ traditional uniform — the gi — was worn to showcase technique and skill, not to flaunt the latest ensemble. Vince “Bear” Quitugua sought to change that perception more than 10 years ago. He is the founder of Shoyoroll, a company of humble beginnings that recently blew up the martial arts world, growing to global recognition status. Quitugua, a Brazilian Jiu Jitsu black belt, is also a formidable businessman in the mixed martial arts and BJJ communities. Born in California and raised on Guam, Quitugua founded Shoyoroll, a premium fight wear company specializing in high-quality gis.

The clean designs, contrast stitching and fitted cuts make the brand among the most popular on the market.

Inspired by his love of surfing, skateboarding and grappling, he created the electric yellow Shoyoroll logo prominently visible at major competitions in the United States.

“Seven years ago we would only see a few of the gis being worn at competition, and it was just fighters we knew and gave the gis to. Then the next year we saw a few more, and realized it wasn’t just people we gave the gis to,” Quitigua says. “That was super cool to see.”

The million-dollar company appears to be an overnight success, but the brand’s roots originate on a tiny island in the Pacific. Bear started with a handful of hats and T-shirts, created inside a little garage on Guam.

“I was just a creative kid trying to do something that I thought would be cool,” Quitugua says.
Shoyoroll frenzy

Here’s a scene from the World Jiu Jitsu No Gi Championship held in Long Beach, Ca. just four months ago. A crowd waited in the cold air for the gate to open, eager to watch the battles of the premiere submission-grappling tournament of the year.

But instead of filling the stands surrounding the arena at the Walter Pyramid, more than a hundred people swarmed the Budo Videos retail booth. Each one hoped to buy the collectable Shoyoroll gi named the “Charles Lew,” but only 50 were for sale.
Budo Videos, a top martial arts online retailer, first carried Shoyoroll gis in 2009 after agreeing to be the exclusive retailer for North America. President Dave Contreras clearly remembers the initial public response:

“They just sat in our warehouse. No one was really buying them,” he says.

Now, they sell out within minutes. Thousands of people around the world wait anxiously for the moment the limited-edition gis go on sale. Once the site opens, only a small percentage of buyers get lucky, surviving site crashes and thousands of other online buyers all wanting the same thing at the exact same time.

“They brought something really unique to the market by changing the look at the time. The other gi brands had been making the same gis for years,” says Budo Videos CEO Jake McKee.

Quitugua always sets a few aside for his Guam distributor and friend, Wayne Matanane, but still — not everyone gets one.

“When you look good you feel good, and when you feel good you roll good,” says jiu jitsu black belt “Big” John Calvo, who supported the brand in its early days. “That’s what wearing a Shoyoroll gi will do for you.”

Ultimate Fighters Jon Cruz Tuck, BJ Penn and Benson Henderson wear the brand with pride too.

Founder of top clothing brand RVCA Pat Tenore says simply: “Shoyoroll rules.”

All the success Quitugua enjoys didn’t come without sacrifice.

“People think the brand all of a sudden became popular. They don’t know the back story, all the work that took place and all the struggles we went through,” he says.

The founder of a million-dollar company today talks about his childhood home in Ordot, made with wooden walls and a leaky tarp for a roof. Rainy day puddles were normal, and typhoon warnings sent his family packing to a safer structure.

His family didn’t have much, so they safeguarded what they had.

“Our house wasn’t concrete like the other homes, so if a typhoon hit we’d lose everything,” he says.

Those days left him yearning for a better life and hungry for a solution.

“I told myself I wanted to me a millionaire by the time I was 30. When I was 5 I told my dad I wanted to be an engineer,” he says. “He told me, ‘Good, they make a lot of money.’”

He fell into a rut along the way, caught up in an aimless lifestyle. He said far too many of Guam’s youth also get snagged and unfortunately, a few will never get out.

“Depending on your circle of friends, you can get stuck, using the wrong people as role models, getting in trouble and dropping out of school,” he says.

His only secret to success was no secret at all: hard work.

“If there is anything I can tell the young kids on Guam today, the freshmen in high school, is, to stay in school. Expand your circle of friends. Hang out with people that want to go to college,” he says. “When I hung out with my boys, that’s all I knew. Having fun and partying. But when I networked myself with different friends, I realized I had to change my mindset to pursue bigger things.”

But he doesn’t believe an aimless detour should stop anyone from reaching goals. Continually striving for a goal can make changes and create outlets even where there are seemingly none.

“I was really discouraged just a few years ago. I was losing money with the brand. It wasn’t popular. Yeah, people thought it was cool, but after awhile you just think, ‘is it worth my time?’ But I kept at it,” Quitugua says.

The company grew slowly.

His wife Melissa gave up her position in human recourses to focus on the brand.

Bear Quitugua left a successful position in sales a year and a half ago, and hasn’t looked back since.

“It was a huge leap. This started out as a hobby, and we have kids to take care of. With our jobs we had benefits, insurance and income we relied on. My wife was super scared, but it’s probably the best decision I’ve made in my life,” Quitugua says.

He’s happy to say he hired two others from Guam, Natasha Barsana and Georgianna Castro. The warehouse manager Juan “Roach” Rodriquez is from Mexico, but already he’s been given “honorary Chamorro” status.

“Everyone says I act like you guys,” he says.

Quitugua also changed his goals, and not all revolve around business.

He realized working hard just for money doesn’t necessarily create happiness and success. Melissa keeps him balanced at home and at work and together, they raise two children — Bear’s absolute pride and joy.

“In that regard, I would say I’ve made it.”

Guam Grappling: The Oceanias 2013

Guam hosted the 2013 Oceania Championships with events in Freestyle, Greco-Roman, NoGi Grappling and Beach Wrestling. 8 Countries were in attendace@ the University of Guam Fieldhouse. Presented by the Guam Amateur Wrestling Federation and Spike22 Wrestling. Here is an early glimpse of the day before the tournament

13N 144E: Little Weapons Big Things

It seems that more than ever, were hearing alot more stories of  Mariana Island folks making good and bigger things happen. Giving props to hard working talent from Guam.  Check these folks out here

Little Weapons. A name for the two directors Tatsuya Kawauchi and Trevor Barber who team up to put their own unique spin on commercial filmmaking, directed an incredible shoot and edit for , Guam-originated, singer.performer Pia Mia Perez. We edned up using segments of this video in our final edit for Pia Mia’s interview

www.littleweapons.com

Warrior Ethos:

Pugilistic OFfenseve Warrior Tactics revisited.

http://www.utsandiego.com/news/2013/feb/17/former-soldier-helps-fellow-vets-channel-energy/?page=2#article-copy

Using the Force: Patrick Ayuyu

Then, now, and forever more…Patrick Ayuyu

Fokai Femme: Pia Mia

Published on Jan 16, 2013

Maria Dunn talks with Pia Mia Perez, a local girl, who is living out her dreams of making it in Los Angeles, working as a singer, songwriter, dancer and actress.

Commenting on PDN podcast

http://www.guampdn.com/assets/mp3/M019162176.MP3

Above is a link to a podcast for the Pacific Daily News.

This was an article published int he PacificDailyNews on July 6th,2012. i had agreed to do this about 2years ago. but after several thousand miles in travel, etc…things finally came to life in 2012.

The Pacific Daily News has launched its first sports podcast.

Roman Dela Cruz, who writes the biweekly Onra column about mixed martial arts for PDN, is the first guest.

MMA fighter Patrick Ayuyu is interviewed as well.

Readers can listen to the podcast on GuamPDN.com or download it to their computer or mobile device.

Most people know Dela Cruz as the voice of MMA for Guam and the Marianas, but he is much more than that. He also runs Fokai, which sells MMA apparel and stickers.

Dela Cruz’s business interests and his desire to support the region’s MMA fighters has him traveling all over the world more often than not. His most recent trip, for example, took him to County Cork, Ireland.

He explains why he went to Ireland, who he went there to visit, what he ate and his impressions of the place called the Emerald Isle.

While Guam is home for Dela Cruz, he is enamored with one other particular place, one he describes as “magical.” If he did not live on Guam, he said he would make this place his home. Find out what the place is and why he loves it so much in the podcast.

Dela Cruz also discusses the following topics:

•Stand-up paddle surfing, which is a sport Dela Cruz said that all ages and body types could enjoy;

•Water safety and how education is needed to help people avoid life-threatening situations; and

•MMA fighters as role models and how they must conduct themselves accordingly.

Island Life For Life

Stoked stoked stoked to return to Palau. Many thanks to Jeff Espinosa and the Hospitality of Shimbros, the ____family and the people of Palau. Its no wonder that this place has been named on several lists of the many lists of the 7 wonders of the world. It was an opportunity as great as ever to return to center. Lots of good things to come and go from and for our brothers in Micronesia.

Friends, Family & Manta Rays…again

Taking time out to celebrate life..Island style with things important.

Enson Inoue is doing some pretty cool things with his missions up north and stoked to support his efforts.

Earth & Water

Fokai Detour: Cultivate the Spirit

last week Sunday, i was heading over to the Talofofo fiesta to catch up with Naomi and Nevaeh Anderson and family. unfortunately got into an unfortunate moped accident that landed me a dent to the head and 5stitches. Real bummed because i was looking forward to a solid southwest swell as well as joining Team PurebredLloyd Irvin’s visit of the familia’s JT Torres and Jared Weiner and tan intense 2week piece of their preparation camp for October 13ths Tokyo Open in Japan. 5stitches and some mild scarrrng to the face sure can be a bad thing but missing out on life and living can be even worse.

Took advantage of th downtime from training and riding waves to focus on design work, venture more towards videography, and living profusely through the different sideroads from surfing all along the way to Peace of Mind.
Ideally wanted to promptly post daily video of things and stuffs along the way..but got sidetracked too often and missed the ooportunity of live leporting.

These 9days away from the kind of swell ive been waiting for the past 25 years (longest period of quality waves all year so far)so defintiely had to try and make the most out of the time that i still feel fortunate to have—even though it was surf absent.

From graphic design, to water photography, from off island visitors to international business–i guess even minus surfing things can sure get time consuming as time flies while youre having fun

THE FOKAI FREEDOME FIGHTERS

THE AMAZING PASS via JT TORRES

HUMBLE PIE@PUREBRED LLOYD IRVIN

FOKAI JAPAN COMES to GUAM

Welcome back JT, Welcome to Guam Jared!

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